Crisis Communication Do’s and Don’t

2 minute read

The do’s and don’ts of Crisis Communication in 2 minutes

Have a plan and activate each step

  • don’t miss a step or leave the team behind

Be upfront and break your own news

  • don’t go into hiding, communicate with internal audiences then stakeholders, vendors, the media and the general public

Take action and keep your audience informed

  • don’t let the media second guess or come to their own conclusions

Be honest but discreet

  • don’t share every embarrassing detail, be transparent but tactful  

Set up a streamlined review and approval process

  • don’t leave things to the last minute

Identify the positives

  • don’t focus on the negatives, every cloud has a silver lining, focus on this

Stick to the plan, but don’t be rigid

  • don’t expect things to work out as planned, adapt if needed and don’t expect to please everyone.

Learn for best

  • don’t feel like you’re in alone, organisations are always facing crises

At Battleground we work with organisations large and small, managing their crisis communications and response plans. Want to know how we can help your business in a crisis? Contact us today.

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