2 minute read
The do’s and don’ts of Crisis Communication in 2 minutes
Have a plan and activate each step
- don’t miss a step or leave the team behind
Be upfront and break your own news
- don’t go into hiding, communicate with internal audiences then stakeholders, vendors, the media and the general public
Take action and keep your audience informed
- don’t let the media second guess or come to their own conclusions
Be honest but discreet
- don’t share every embarrassing detail, be transparent but tactful
Set up a streamlined review and approval process
- don’t leave things to the last minute
Identify the positives
- don’t focus on the negatives, every cloud has a silver lining, focus on this
Stick to the plan, but don’t be rigid
- don’t expect things to work out as planned, adapt if needed and don’t expect to please everyone.
Learn for best
- don’t feel like you’re in alone, organisations are always facing crises
At Battleground we work with organisations large and small, managing their crisis communications and response plans. Want to know how we can help your business in a crisis? Contact us today.
